• Gain a deep comprehension of various social media platforms and their functionalities.
• Develop the ability to analyze market trends and consumer behaviour within the digital landscape.
• Acquire skills to create effective digital marketing campaigns tailored to specific audiences and objectives.
• Familiarize oneself with a range of digital marketing tools and platforms to optimize campaigns.
• Learn how to measure and interpret campaign performance using analytics tools and utilize data for informed decision-making.
• Develop strategies for creating engaging and relevant content across diverse digital platforms.
• Understand techniques to build and engage online communities, fostering brand loyalty and interaction.
• Cultivate an adaptable mindset to keep pace with the evolving digital landscape, embracing new technologies and trends.
• Explore the ethical implications of digital marketing practices and develop a sense of responsible and sustainable marketing strategies.
• Apply theoretical knowledge through practical exercises, case studies, or real-world simulations to enhance hands-on experience in crafting and executing digital marketing campaigns.

 Duration:-
Introductory course - 10 weeks.
Intermediate courses - 3 to 6 months.
Advanced or comprehensive programs -6 months to a year 

Introduction to Digital Marketing
Overview: Understanding the digital marketing landscape and its evolution History, current trends, and future projections
Social Media Platforms Deep Dive
Overview: In-depth exploration of major social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn) - Features, demographics, best practices
Digital Strategy Development
Overview: Crafting effective digital marketing strategies
Targeting, positioning, content planning and developing a mock digital marketing plan, strategy
Content Creation and Management
Overview: Creating compelling content for digital platforms, Content types,
storytelling, content calendars
Social Media Analytics and Metrics
Overview: Understanding and utilizing analytics tools for measuring campaign success Metrics analysis, ROI measurement
Paid Advertising and Optimization
Overview: Leveraging paid strategies for digital marketing success
Ad creation, targeting, A/B testing, Creating and optimizing ads, budget allocation exercises
Community Engagement and Brand Building
Overview: Building and engaging online communities
Engagement strategies, brand voice, customer relationship management
Ethics and Responsibility in Digital Marketing
Overview: Exploring ethical considerations in digital marketing practices Privacy, transparency, responsible advertising
Emerging Trends and Future of Digital Marketing
Overview: Embracing innovation and upcoming trends in the digital marketing sphere AI, AR/VR, voice search, sustainability in marketing
Final Assessment
Overview: Application of leamed skills in a comprehensive project
Project proposal, execution, presentation, designing and executing a full-fledged digital marketing campaign, final presentation.